The 1942 Sears Christmas E-book

For generations, the much-anticipated arrival of the Sears reward catalog signaled the beginning of the vacation season. This devoted facsimile of the retailer’s 1942 Christmas version affords a nostalgia-inducing likelihood to relive these bygone years, when turning the pages of a catalog might excite younger minds with desires of a shiny toy truck or a brand new doll beneath the tree.

A singular collectible,
The 1942 Sears Christmas E-book additionally supplies an fascinating have a look at how merchandise has developed over time. In 1942, Sears consumers might buy toys in addition to housewares, garments, furnishings, sweet, and items to ship to servicemen (all at costs that now appear astonishingly low). The wartime catalog even contains details about the significance of saving scrap metallic for munitions and encourages readers to purchase struggle bonds.

A brand new Introduction by Ben B. Judd, Jr., PhD, the previous chair of the College of New Haven Division of Advertising and Worldwide Enterprise, supplies thought-provoking insights into the catalog’s significance to rural America and the current downfall of the retail big.