Nice firms can fail―not as a result of they do something incorrect, however as a result of they do all the pieces proper. Assembly prospects’ present wants leads companies to reject breakthrough innovations-"disruptive applied sciences" that create the merchandise and alternatives of the long run.
Radical pondering . . . and a wake-up name. Citing examples from many industries (computer systems, retailing, prescribed drugs, cars, metal), Clayton M. Christensen explains how one can keep away from an identical destiny. He presents methods for figuring out when to not hearken to prospects, when to pursue small markets on the expense of bigger ones, and different methods to make sure long-term development and revenue. This award-winning ebook exhibits managers the modifications which may be coming―and how one can reply for fulfillment.
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