Working Backwards: Insights, Tales, and Secrets and techniques from Inside Amazon

Working Backwards is an insider’s breakdown of Amazon’s method to tradition, management, and greatest practices from two long-time Amazon executives.

Colin began at Amazon in 1998; Invoice joined in 1999. In Working Backwards, these two long-serving Amazon executives reveal and codify the rules and practices that drive the success of one of the extraordinary corporations the world has ever recognized. With twenty-seven years of Amazon expertise between them, a lot of it within the early aughts―a interval of unmatched innovation that introduced services together with Kindle, Amazon Prime, Amazon Studios, and Amazon Internet Companies to life―Bryar and Carr provide unprecedented entry to the Amazon means because it was refined, articulated, and confirmed to be repeatable, scalable, and adaptable.

With eager evaluation and sensible steps for making use of it at your personal firm―regardless of the dimensions―the authors illuminate how Amazon’s fourteen management rules inform decision-making in any respect ranges and reveal how the corporate’s tradition has been outlined by 4 traits: buyer obsession, long-term considering, eagerness to invent, and operational excellence. Bryar and Carr clarify the set of ground-level practices that guarantee these are translated into motion and circulation by all facets of the enterprise.

Working Backwards is a sensible guidebook and a company narrative, stuffed with the authors’ in-the-room recollections of what “Being Amazonian” is like and the way it has affected their private {and professional} lives. They reveal that success on Amazon’s scale is just not achieved by the genius of any single chief, however slightly by dedication to and execution of a set of well-defined, rigorously-executed rules and practices―shared right here for the very first time.